# Walk the Site – RealtyBlocks

> Walk the Site by RealtyBlocks is an AI-powered AR floor plan visualization web app. Home buyers and real estate agents upload a floor plan, get instant AI analysis, then walk the physical property with the plan overlaid live on their phone camera — seeing exactly where every wall, room, and door will be before the property is built.

**Tagline:** "See the floor plan on the site before it's built."

## What Walk the Site does

Walk the Site turns a flat floor plan image into an interactive augmented-reality experience. A user uploads a floor plan (JPG, PNG, or PDF, up to 20 MB). Claude AI analyzes it — detecting rooms, walls, doors, windows, and producing a quality score and structural breakdown. The user then calibrates the plan to the real-world site (scale, rotation, anchor point) and walks the lot with the plan overlaid live on their phone camera, seeing the layout of the future home in place on the actual ground.

## Pricing

Walk the Site has three plans, all billed monthly in USD. Cancel anytime.

- **Free — $0/month** — 3 plan analyses/month, 1 active shareable tour, watermarked share link, no credit card required.
- **Pro — $49/month** — 25 plan analyses/month, unlimited shareable tours, lead capture + CSV export, no watermark on share links.
- **Agency — $299/month** — 250 plan analyses/month, white-label tours (org logo, brand color, agent profile), multi-seat workspaces with role-based access, priority render queue.

## Core features

- **Floor plan upload** — Drag-and-drop or file-select JPG, PNG, or PDF (up to 20 MB). Instant browser preview before submission.
- **AI floor plan analysis** — Claude AI returns detected property type, quality score (0–100), room list with types, wall count, door count, window count, furniture count, and analysis notes. Takes 5–15 seconds.
- **Demo plans** — Three built-in demo plans (apartment, villa, commercial) so users can try the full flow without uploading.
- **Calibration** — Set scale (meters per pixel), rotation, opacity, and an anchor reference point. Optional known-dimension input for high-accuracy calibration.
- **2D walk mode** — Full-screen camera view with the floor plan overlaid on the live camera feed. Touch-drag to reposition. Room labels toggle on/off. Opacity and scale adjustable in real time. Works in any modern mobile browser.
- **AI 3D shell mode** — AI-generated 3D wall extrusion overlaid on camera (Canvas 2D) — simulates standing inside the unbuilt structure with walls and openings in perspective.
- **Screenshot capture** — Composites the live camera frame and the plan overlay into a single JPEG. Saved to the session for later review.
- **Session review** — Screenshot gallery, plan summary, room breakdown, per-screenshot download.
- **Public shareable tours** — Each session can be turned into a public tour at `/tour/<slug>` with a unique URL and QR code. Buyers open on any device, no account required.
- **Lead capture** — On Pro/Agency, public tours can gate access behind a name+email form; collected leads exportable as CSV.
- **White-label branding (Agency)** — Organizations configure logo, brand color, and agent profile (name, photo, contact). Public tours apply the branding and remove the RealtyBlocks watermark.
- **Agency workspaces (Agency)** — Multi-seat orgs with owner/admin/member roles. Floor plans, sessions, and leads scoped to the org.

## Who it's for

- **Home buyers** — visualize a floor plan on the actual plot or construction site before the property is built
- **Off-plan buyers** — buyers purchasing new-build or under-construction properties who want to understand spatial layout
- **Real estate agents** — help clients understand floor plans on-site during property tours; capture leads from shared tours
- **Real estate agencies and brokerages** — share white-label branded tours, manage tours and leads across a team
- **Property developers** — show off-plan inventory on the actual construction site
- **Architects** — walk early-stage designs with clients before ground-breaking

## Technical details

- **AI model**: Claude AI by Anthropic for floor plan vision analysis
- **Platform**: Progressive Web App (PWA) — works in any modern mobile or desktop browser, no app store download
- **Camera**: Browser `getUserMedia` API for the rear-facing camera in walk mode
- **Architecture**: React 19 + TypeScript frontend, Express.js backend, PostgreSQL with Drizzle ORM
- **Authentication**: Replit OpenID Connect (OIDC)
- **Payments**: Stripe Checkout + customer portal for Pro and Agency
- **File support**: JPG, PNG, PDF up to 20 MB

## Privacy & safety

- Uploaded floor plans and walk data are private by default — visible only to the account owner (and their agency workspace, when applicable)
- AI analysis is used solely to provide features, never for training third-party models
- Visualizations are AI-approximate — users should always verify actual measurements with a qualified surveyor before purchase or construction decisions
- HTTPS enforced in production; HSTS, X-Content-Type-Options, X-Frame-Options, and Referrer-Policy headers on all responses
- Session cookies are httpOnly and secure
- Public tour links are unguessable random slugs; tours can be archived at any time

## Public pages

- `/` — Landing page: tagline, features, how-it-works, demo plans, FAQ, sign-in CTA
- `/auth` — Sign in with Replit account
- `/pricing` — Plan comparison and Stripe checkout
- `/tour/<slug>` — Public shareable AR tour with optional lead-capture gate

## Gated pages (require sign-in)

- `/dashboard`, `/upload`, `/processing`, `/quality`, `/calibrate`, `/walk`, `/review`, `/compare`, `/settings`, `/leads`, `/admin`

## Brand

- Brand: RealtyBlocks
- Product: Walk the Site
- Tagline: "See the floor plan on the site before it's built."
- Design system: deep dark surfaces (#08090C base), refined crimson brand (#E11D48 / #F43F5E accents), Bricolage Grotesque display font, Inter body

## Reference

For a longer, citation-ready knowledge dump (FAQ entries, glossary, plan comparison tables, contact info), see `/llms-full.txt`.